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Content analysis of chosen periodicals targeting at university students
Čmielová, Martina ; Wolák, Radim (advisor) ; Reifová, Irena (referee)
This thesis presents a complex view of the specifics of the media titles designed for college students in the Czech market, their historical development and current situation. It focuses closer on analysis of commercial media targeting university students. Titles named EuroCampus and Studenta (formerly Stip) were used in comprehensive analysis. The combination of suitably selected quantitative and qualitative methods of research of media content and opinions of audience provides important answers to questions such as: if students have knowledge of this kind of media titles, how the titles are perceived by this audience or if the editorial and advertising content brings original topics and interesting information which may be helpful after graduation. The theory of this thesis is defined by the current situation in the media market in the Czech Republic. Another important theoretical point is creating the typology of student media titles and analyze the history of publishing magazines EuroCampus and Studenta. The practical part is based on theoretical background of methodology explored by thematic agenda, content analysis of selected titles and in-depth interviews with the audience. Keywords Media for College Students, Media Market, Studenta, EuroCampus, Content Analysis, Thematic Agenda, Monitoring...
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Content analysis of chosen periodicals targeting at university students
Čmielová, Martina ; Wolák, Radim (advisor) ; Reifová, Irena (referee)
This thesis presents a complex view of the specifics of the media titles designed for college students in the Czech market, their historical development and current situation. It focuses closer on analysis of commercial media targeting university students. Titles named EuroCampus and Studenta (formerly Stip) were used in comprehensive analysis. The combination of suitably selected quantitative and qualitative methods of research of media content and opinions of audience provides important answers to questions such as: if students have knowledge of this kind of media titles, how the titles are perceived by this audience or if the editorial and advertising content brings original topics and interesting information which may be helpful after graduation. The theory of this thesis is defined by the current situation in the media market in the Czech Republic. Another important theoretical point is creating the typology of student media titles and analyze the history of publishing magazines EuroCampus and Studenta. The practical part is based on theoretical background of methodology explored by thematic agenda, content analysis of selected titles and in-depth interviews with the audience. Keywords Media for College Students, Media Market, Studenta, EuroCampus, Content Analysis, Thematic Agenda, Monitoring...
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Strike media at Charles University during the Velvet Revolution 1989
Stuchlík, Jakub ; Cebe, Jan (advisor) ; Bednařík, Petr (referee)
The aim of this thesis is to find all available media published by strike committees at the Charles University and at other universities, to describe them and to compare them with the official daily and each other. Moreover, the publishers of those media should have been contacted with the request for interview. However, after discussion with my supervisor, interviews with publishers and editors were not done, because of complexity and scope of the thesis. The thesis summarizes activities of students during the Velvet Revolution of 1989 and focuses on student newsletters and magazines that were published by student strike committees and other independent student associations during the time of the revolution. Eleven media published in Prague, Pilsen and Olomouc are described. The described magazines are the following ones: Čaje o páté, EM89, Informační bulletin, Nezávislí, Plzeňský student, Proto, Přetlak, Reflex, Růžové právo, Situace 89 and Skoba. In addition, individual journals are compared with each other. Firstly the journals from the Charles University and secondly the other magazines. One subchapter deals with comparison of students' media with the official daily Rudé právo, which was the most read newspaper in Czechoslovakia by that time.
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